Finding the Why | Take Action in Your Business

Finding the Why | Take Action in Your Business

Getting to the Core:

Most people in business haven’t taken the time to really think about the core reasons of Why they do what they do. A lot of people think money drives them but money alone is worthless. Of course you can buy things with money but are you working for things? Do things really drive people?

To get to the core we’re going to go several layers deep.

Start by answering simply why you do what you do? When you answer, ask why again and repeat six times until you truly find the core.

We got this exercise from Frank DeRaffele who spoke at a BNI conference. He told the story of how he was working with a man that seemed to be dissatisfied with his life despite the facts that he had a good paying job, a great family and had a lot of material things. On the surface, he appeared to have it all. But, in reality he was uninspired, unfulfilled and unmotivated.Why Are You In Business

Vinny asked the man to find his why by asking this series of questions:

When asked Why he did what he did he answered “To get money.”

When asked Why again he replied “To be able to afford nice things.”

When asked Why again he replied “To make my wife and kids happy.”

When asked Why again he replied “To be a good father and husband.”

When asked Why again he replied “Because my father was not able to support me.”

The core of the reason he worked hard was not to get money it was to be a better father for his kids than his father was to him. Money has been proven not to buy long term happiness. Money can not fuel a fire forever. When you have much more money than you’d ever need, what would be your motivation then? Finding the true reason for his efforts gave him something to stay passionate and committed to.

The same can be said for the Why behind starting a business. The reasons Why you do what you do affects many factors that can contribute to your potential for success.

Why do you do what you do?

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Why?

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Vision & Mission Guide