You’ve already put a lot of time, love, sweat, and tears into your business. Getting to the next level of success takes recognizing when to do something yourself and when to hire a professional. One item best left to the professionals is your website design. Although there are numerous website companies that provide “off the shelf” template designs for cheap, just know that you get what you pay for. If you truly want a website that is well designed, communicates and connects with your customers and helps “rock your image” online, then partner with a professional web design team.
Once you have identified the web design team that best suits you, your role in the process is extremely important! As the client, it is your responsibility to clearly communicate with your design team and provide feedback, content and input in a timely manner.
While going through the website design process, there are several things you can do to expedite the process and protect your investment.
Learn Content Basics
Content refers to the text, or writing, and the images on your website. The goal is to provide clear, useful, and interesting information to your current and potential customers to keep them informed, interested, and coming back so you can nurture the sales relationship. Good content considers the objectives of your site such as selling products or getting people to schedule appointments. You will attract attention and build interest in your company by providing useful, interesting information. Quality content ensures your message is communicated.
If you are writing or editing the content for your website, consider these Do’s and Don’ts:
- DO use clear and concise language
- DO use language that creates a personable, humanized feel while remaining professional
- DO be innovative, interesting, and fresh rather than just repeating what other people are saying
- Do consider your audience-write about the things they care about
Website Content Don’ts:
- DON’T write long, elaborate sentences
- DON’T create lots of text- be thorough but avoid being long winded
- DON’T use pretentious or technical vocabulary
- DON’T use clichés, slang, self-evident truths, and irrelevant examples
Communicating thoughts and ideas is a complex process. Get a head start by gathering and organizing all existing content you would like to provide to your website designer. Consider using a service that’s easily sharable, such as Google Drive or Dropbox.
DO provide the following items to your website design team:
- testimonials from satisfied customers
- published work
- photos and images including your company logo and headshots of employees
- bios and background information on your company
- written information about your products and services
- media appearances and video files for TV interviews
- login information of current accounts including usernames and passwords
Now that you better understand the basics of how you can help to make your website content rock, you’re ready to put it into action! To recap, as you work through the website design process put content first and design second. Next, use the Content Do’s and Don’ts Checklist above to make sure your text is valuable to the user of the website. Then organize your content in a clear format that is easy for your website design team to understand and use. Lastly, have fun with the process and put your own voice and personality in the messaging.