What Your DiSC Profile Can Teach You About Marketing

DISC Profile

No two people are exactly alike. There is no right or wrong way to be, however certain personality types may do better with certain responsibilities and respond better in certain environments. This is especially true in business.

DiSC is a behavior assessment tool based on the DiSC Profile theory of psychologist William Moulton Marston, which centers on four different personality traits: Dominance, Influence, Submission, and Compliance.

The best use of DiSC is to learn more about yourself and others and learn how to act and respond in situations where interpersonal relationships are involved. Specific versions of the DiSC assessment can help you understand how one person would be likely to react in specific team, management or leadership situations, given her or his DiSC style.


 

Dominance- Person places emphasis on accomplishing results, the bottom line, confidence

Influence- Person places emphasis on influencing or persuading others, openness, relationships

Submission- Person places emphasis on cooperation, sincerity, dependability

Compliance- Person places emphasis on quality and accuracy, expertise, competency


 

By taking the DiSC assessment you will better understand your personality traits which may affect your judgement, actions or communications when dealing with people that have different personality traits.

Do you demand control or are you easily controlled?

Are you working alone, as part of a team or with a team?

Do you make make commands or do you negotiate?

Strengths & Weaknesses

Each of us has strengths and weaknesses. Even if you are an marketing rockstar and your skills are sharp across the board, and don’t really feel you have a weakness, there is likely to be a couple areas that could use some improvement. After all, what we are trying to do here is assess and improve our business.

Let’s look at some common strengths and weaknesses due to personality traits:

Dominance

Pros:

  • You can take charge and take risks.
  • You know what you want and will go after it.
  • You can see the big picture.

Cons:

  • You may not listen to important advice.
  • You may lose people’s buy in if you’re not careful.
  • You may act too spontaneously.

Influence

Pros:

  • You have the right attitude.
  • You can help people relate and see the vision.
  • You may get full use of your team mate’s strengths.

Cons:

  • May try to please everyone.
  • May look over important details.
  • May not lead with command.

Submission

Pros:

  • You are able to be patient to do things correctly.
  • You do things consistently.
  • You encourage cooperation in your team.

Cons:

  • You may fear taking necessary risks.
  • You avoid taking needed action in an attempt to not offend others.
  • You may get comfortable and not push for growth.

Compliance

Pros:

  • You are cautious and careful when making decisions.
  • You look to be organized and accurate.
  • You are help to keep things stable.

Cons:

  • You may over analyze.
  • You may be too cautious or systematic.
  • You may not take action in fear of being wrong.

See how that can work? Our different traits can be great assets for us but at the same time they could also hinder us depending on the circumstance.

By knowing your dominant personality traits you can:

Have better awareness of the challenges that can come with your personality and develop ways to overcome them. If you’re a high D you may be a great entrepreneur but you may need to work on your communication skills. A brilliant entrepreneur will be challenged if they don’t know how to effectively communicate with others or if they don’t at least a little time to stop and understand key details.

On the other hand, if you’re a high C marketing manager you may have calculated the perfect system and outlined all of the details but if you can’t win people over to your ideas and lead them to execute it, you’re going nowhere fast.

Another way you can use this insight is to not only know your traits but assess the ones around you. People tend to respond better when they are communicated with a similar approach to their own personality traits. Dominant personality types like talking kurt and to the point. Other dominant personality types may accept this but Compliant personality types may find it very off putting. A Dominant personality type may need to adjust their approach to adhere the receiving end.

Key Takeaway: Personality types can affect your marketing including strategy, message creation, and general approach.

 

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